They have a disorienting, rambling,
dissembling digressive manner, but nevertheless nailed what makes some websites a joy to follow. Attending to one’s obsession cannot fail to find a receptive audience.
A quote from John Gruber’s — as usual — excellent follow-up article entitled Obsession Times Voice:
No one gets into something like this without an obsession, but if your obsession is with the money, and your revenue is directly correlated to page views, then rather than write or produce anything with any actual merit or integrity, you’ll dance like a monkey and split your articles across multiple “pages” and spend more time ginning up sensational Digg-bait headlines than writing the articles themselves. It’s thievery — not of money, but of readers’ attention.
What’s so great, so amazing, about this racket is that it doesn’t have to be that way. You can obsess over your work, build an audience based on deep mutual respect, and eventually opportunities to earn money from it will present themselves. I don’t know how it works, I only know that it does.