Obsession Times Voice

Recently, John Gruber and Merlin Mann recorded a talk concerning how creative individuals might find an audience on the web.

They have a disorienting, rambling, dissembling digressive manner, but nevertheless nailed what makes some websites a joy to follow. Attending to one’s obsession cannot fail to find a receptive audience.

A quote from John Gruber’s — as usual — excellent follow-up article entitled Obsession Times Voice:

No one gets into something like this without an obsession, but if your obsession is with the money, and your revenue is directly correlated to page views, then rather than write or produce anything with any actual merit or integrity, you’ll dance like a monkey and split your articles across multiple “pages” and spend more time ginning up sensational Digg-bait headlines than writing the articles themselves. It’s thievery — not of money, but of readers’ attention.

What’s so great, so amazing, about this racket is that it doesn’t have to be that way. You can obsess over your work, build an audience based on deep mutual respect, and eventually opportunities to earn money from it will present themselves. I don’t know how it works, I only know that it does.


2 Comments so far. Comments are closed.
  1. Did you really mean dissembling in the context of:

    A misleading statement is one where there is no outright lie, but there still remains the purpose of making someone believe in an untruth. “Dissembling” likewise implies presenting facts in a way that is literally true, but intentionally misleading.”

    There’s another word that sounds similar to dissembling but has a meaning more like the prior two words, but I recall it at the moment, which is why I ask. But then again, lots of people who hide nuggets of true amongst their dissembling, so… ^.^

  2. ratchetcat,

    Oops! You have me there, saintneko.

    That was definitely a bad word choice. Good catch! For the record, I did not mean to imply that Gruber or Mann are concealing the truth or leading their audience to believe an untruth.

    A better choice would be digressive, I think.

    I’ll update the post…